- Art Direction
- Creative Concept
- Shooting Production
- Graphic Design
- Budget Management
- Casting
- Styling
- Post-Production
- Video
- Digital Content
In the hands of Pamela Salvato, Art Director of Jam Communication, the CONTROL line has been shaped for a refined audience, attentive to Screen Hair Care's commitment to creating a collection of hair care excellence. Hairstyle professionals will have at their disposal a complete range, capable of bringing magical volumes to life, giving luminosity and new energy, creating authentic star looks, to amaze and excite. For the advertising campaign, charismatic and futuristic, Pamela Salvato led a team of models, who interpreted a nice theatrical script, made of games, smiles and naturalness, to arouse passion and desire, with a 'fresh' & 'friendly' tone of voice, which enhanced and repositioned the brand's style. Jam Communication, has in its DNA, the ability to amaze and the talent to realise prestigious productions, for its affectionate fellow travellers.
It is true what they say Pamela looks for that light in the eyes and until she finds it, she goes on and on without stopping. It is not easy to find people who will listen to you, understand your needs and wishes and make you dream. With Pamela and the JAM Communication team, we dreamt and realised what we wished for. Thank you Pamela and thank you all the staff for the attention and passion you put into our project.