Probios, a leading Italian company specializing in the distribution of organic vegetarian food, has been promoting for over 40 years the cultivation of raw materials that respect nature and humanity, moreover, they have recently created and marketed product lines dedicated to those who have specific dietary needs. The advertising and social media campaigns carried out by Pamela Salvato and JAM COMMUNICATION have helped the Probios group reposition itself within the market, with a revolutionary and unprecedented style in the organic food industry: an original and iconic packaging solution that has been a source of inspiration for the entire sector. The new image created by JAM has exceeded the expectations of the market, contributing to creating a relationship based on trust, which has become a solid business partnership. The helpfulness and vision of marketing manager Elisa Favilli are definitely worthy of note. She was always open to JAM's innovative ideas and proposals. New challenges also in 2021, with a new project dedicated to wellness and fitness - Bio Champion by Probios - a new line with a new brand identity, 3D packaging and a TV ad, which were crucial to creating a unique and very effective advertising and social media campaign.