Rebecca has developed a new jewelry concept, giving new life to 'poor' materials, such as bronze and steel. This unique approach was welcomed by the market and helped the brand establish itself on the international scene, within a few years. Pamela Salvato and JAM COMMUNICATION, in collaboration with marketing manager Rebecca Testi, designed and carried out the photo shooting, the social media and advertising campaigns, promoting the image of an elegant woman with a very intimate and feminine style. The images of this advertising campaign, which are displayed in the most beautiful Italian squares, have become an icon of the brand's style.