THE ART OF BEING AN ART DIRECTOR
Below, I’ll show you the key steps of your advertising campaign, which is designed to create an original idea that enhances the style of both brand and product. The ultimate goal is to make it unique and authentic, capable of attracting the market, transforming a simple purchase into a rewarding experience, but also a new client into a loyal client.
Pamela Salvato
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Definition of business objectives
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Creative brief with the client
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Analysis of the brand and competitors
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Research and design of a concept
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Development of a creative concept
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Creation of a moodboard
How to stand out and build a unique and respected brand identity, capable of attracting, not only for the quality of the services or products provided, but also - and above all - for the way in which they are offered.
Pamela Salvato
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Model casting
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Photo shooting
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Videomaking
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Styling
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Set preparation
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Post production
Not only creativity and imagination, but also the ability to coordinate, manage, motivate and instill passion into large teams of professional photographers, videomakers, stylists, make-up artists, graphic designers, models, copywriters, with whom we create personalized, unique and authentic productions.
Pamela Salvato
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Social media and digital content
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Social media moodboards
High-quality digital content - both photos and videos - to be included in the posts and advertisements of social media campaigns and search engines: a key requirement to stand out on the web.
Pamela Salvato
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Coordination of mood
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Advertising campaign
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Budget Management
Years of collaborations with great fashion brands have helped me improve the skills and specific competencies necessary to enhance products, which I transform into “consumer magnets”: the ultimate competitive advantage for a successful advertising campaign
